Chatbots are important tools in digital marketing to save time and resources. To ensure they are successful, companies should conduct a target audience analysis, set clear goals, consider personalization, ease of use, continuous improvement, and human interaction.
Chatbots are indispensable in the digital world and there are two types: rule-based and AI-based chatbots. The latter use artificial intelligence to respond to natural language inputs and require a training database to answer questions and requests.
